Issue 037 - Featuring Aspen Reign Designs


Shop: Aspen Reign Designs

Owner: Brooke Patton

Facebook: Aspen Reign VIP

Instagram: @aspenreigndesigns Website: www.aspenreigndesigns.com

“I really try to take care of my customers and try to personally get to

know them.” -Brooke Patton, Owner

  Aspen Reign Designs is just over two years old and is a shop with a small but dedicated following. Owner, Brooke, knows that a returning customer is the biggest compliment a shop owner can receive, so she loves that so many of her customers are repeat customers. Like many small shops lately, she has been doing what she needs to do to keep her shop showing up on feeds – despite Facebook's new algorithms and the challenges they bring for the small shop community. Brooke is happy to have a small group of active members who support her with interaction and orders!

It isn't hard to stay involved in her group because she consistently offers two to three made-to-order drops each month which creates a constant flow of new options along with tons of awesome rep photos! Brooke is very proud to offer only handmade items. From the essential bummies to more unique styles like peplums and rompers, she does it all herself from start to finish. She recently started having some ready-to-ship drops also which is a huge plus for those customers who don't like waiting for custom items to be made.

As a new mom living in California, Brooke kept seeing babes in bummies and thought to herself, “that’s something I could teach myself!” Now, over two years later, she is a thriving shop owner. Because the inspiration for her shop was born after the birth of her baby, naturally, Brooke chose to name her shop after her daughter. Her family is her biggest source of joy and inspiration. After all, she wouldn't be a small shop owner without them.

Aspen Reign Designs is Brooke's full-time hustle so she puts her heart and soul into each of her pieces. She aims to provide the highest level of customer service and quality. Brooke says, "I really try to take care of my customers and try to personally get to know them" which makes her pieces even more special and personal. Brooke has been a lover of arts and crafts since she was a child so she is able to really flourish in her business with the creative freedom it provides.

Piecing together unique designs and patterns is always so much fun but Brooke especially enjoys creating that small shop staple – the lounge set. Even though this style is offered at so many shops, the variety of prints and fabrics that she offers make even these essential basics totally personal and unique. It is a big accomplishment to have perfected a style that will always be a necessity in every small shop babe's closet.


  1. Are you more of a hunter or a gatherer? Hunter for sure!

2. You’re a new addition to the crayon box. What color would you be and why? Cerulean. It’s the most beautiful color! It reminds me of the ocean. But like, not in CA. Our oceans are not crystal blue lol

3. You find a lottery ticket that ends up winning $10 million. What would you do? Buy a house. And then pay off my dad’s house and help buy my MIL a house.

4.What do you think about when you’re alone in your car? Usually orders, honestly. but every now and then, a song will come on that reminds me that my mama is with me (she passed away in 2014)

5. What’s your favorite ’90s jam? Oh gosh. What’s NOT? 90s had the absolute best music! Anything 90s country though!

6. If you could be any animal in the world, what animal would you be and why? A dog. And pray I get placed with nice owners. Idk. Us humans have it pretty good compared to animals.

7. What was the last gift you gave someone? I just bought my husband a NY Yankees golf bag. But it’s for his birthday so he doesn’t know yet!

8. What were you like in high school? Popular but quiet? Everyone knew who I was because I was an athlete, but I wasn’t super outgoing.

9. What’s the last thing you watched on TV and why did you choose to watch it? Love is Blind. guilty pleasure. Sometimes I need to reassure myself that my life is pretty dang good.

10. Any advice for your previous boss? No. I better keep my mouth shut on this one.

11. Tell me something about your last job, other than money, that would have inspired you to keep working there.

Not being micromanaged. I was a dental hygienist in a pediatric office and I LOVED my kids. Loved loved loved them. But the work environment turned into something I didn’t love anymore and it wasn’t worth staying for my mental health after I had Aspen

12. What is the funniest thing that has happened to you recently? Well. I PURPOSELY put Aspen’s toilet seat on the toilet to sit down for MYSELF. And then felt like an absolute idiot when I tried to sit down on her tiny seat!

13. What is your dream job? THIS. it’s a ton of work but I never could have imagined loving my job so much 14. What inspires you? My mama. I wish she was here for everything I’ve accomplished. She’s missed so much. She never met my husband, didn’t see me graduate dental hygiene school, purchase of my first home, wedding, Aspen...

15. What’s your food/drink guilty pleasure? Chocolate candy!

16. What are you known for? Oh gosh. Idk! Being an athlete?

17. What do you work toward in your free time? What free time? I own a business! But I do try to make it to the gym every morning. I need to stay healthy and active to keep up with my toddler!

18. What’s the most interesting thing about you that we wouldn’t learn without asking this question? That I had never touched a sewing machine until 2 years ago.

19. How would you rate your memory? Like a goldfish.

20. If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer? If they were just random, I’d probably just work my way from top to bottom. I’m super type A and clear my emails every morning!

21. What pizza topping best represents you? Pepperoni. I know. Boring. I’m super picky.

22. Describe the color orange to somebody who is blind. Bright and vivid!

23. If you were to get rid of one state in the U.S., which would it be and why? CA. I’ve been saying we need to be split into 3 sections for years because of politics.

24. What is your favorite tv show to watch when you’re alone with the remote? I don’t really watch TV. but I like reality shows.

25. Are you now who you thought you would be ten years ago? I think so. I thought I would have more kids by my age but at least I’ve gotten started lol I thought I would be more financially stable and live in a ginormous house. But we’re working towards that. We will have it some day!

Leave a comment

Please note, comments must be approved before they are published